5 things to keep in mind when advertising in social media

Do you know what the terms are for marketing in social media?

Even though social media has now been around for many years, the rules and laws surrounding what you can and can’t do when advertising on social media are difficult to navigate around. This is because social media is an incredibly fast-growing phenomenon and it’s difficult to keep up with what’s happening, both on a national and global level. Many companies violate advertising laws. So to make things clearer, we’re listing the most important rules for companies that advertise in social media.

This may seem obvious but companies often miss this in their marketing. It’s easy to think that you can freely use memes and popular songs that are widely spread on social media, but the fact is that even the most popular visual and audio content on social media are covered by copyright.

On many sites, you can sign up and pay to be able to use content for social media. The websites will state in their terms how you’re allowed to reuse the content. In most cases, this is the safest way to ensure that the content you’re using is legally okay to use. If you still want to reuse content that is trending in social media, you need to try to find out who the author of the content is and ask for permission to use it.

2. What are the rules regarding UGC?

User generated content is content that social media users who use your products and/or services have created. Most often, UGC-content is created by smaller influencers who recommend products and services on their platforms. As a company, you can pay influencers to create user-generated content for you, and by default companies usually state that the copyright to the material in these cases belongs to the company.

Many companies also send samples to social media users which leads to the recipients creating user generated content. In these cases, it’s important that you ask the influencer if it’s alright to reuse the content, especially if you intend to advertise it. Best practice is to offer the influencer a fee to be able to advertise the content. How big the fee should be depends on how big a reach you expect to get, how long you intend to let your ad run and how well established the influencer in question is.

3. All paid ads with influencers must be clearly marked

If you want to use influencers to get your message out, it is especially important to mark the content as advertisement. On Instagram, among other platforms, you can now collaborate with influencers with branded content. This way, a branded content label appears above the post. But when it comes to advertising rules, this is usually not enough. According to Swedish practice, it should never be possible to misinterpret whether content in social media is a paid ad or not. Since the branded content labeling through Instagram is so small, it’s important that the influencer also writes in the caption that the collaboration is a paid collaboration between you and them.

The same applies to you as a company if you post the material on your channel as well. Otherwise, the risk is that you’ll be accused of false marketing.

4. GDPR also applies to social media

The purpose of advertising on social media can be different. It’s not always a company wants to sell a product or service, but sometimes the purpose may be to market a future launch where users can sign up to receive information in advance. Sometimes the aim is to get more subscribers to a newsletter. And sometimes you might want to promote your loyalty program. When collecting user data, you have to comply with applicable data protection laws. In Sweden, this simply means that you need to comply with the European Data Protection Regulation (GDPR).

It needs to be clear in your ad how you intend to use the data. The people you target must be able to give consent and approve that you may use their data in future communications. Although it can be seen as approval when a person enters their email address, it’s important that it’s clearly stated what the person in question actually agrees to when entering their email.

5. Be genuine and honest when advertising on social media

Last but not least, be transparent. Be clear and honest about who benefits from what you sell, why your concept is strong and what the customer actually gets when buying from you. In order to be heard through the social media noise, it can feel tempting to embellish the message, but the risk is that you’ll be reported for false marketing. And in today’s digital society, it’s incredibly easy for users to quickly find information about which companies have been reported and which ones receive critical reviews.

So make sure to use the strengths you have without embellishing them too much. If you have a good product or service, that will be enough. And in turn, that will only lead to the customers positive experiences giving your marketing an extra boost.

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Alimony & maintenance support – we sort out what is what

Do you know the difference between alimony and maintenance support?

If you have children and have or are about to separate or divorce, you have probably come across the words alimony and maintenance support. Many find the terms confusing and difficult to keep track of what is what. Both alimony and maintenance support are about financial support for children, but what exactly is the difference between the two?

Alimony is paid by one parent to the other

Alimony is what one parent pays the other to cover the child’s living expenses. Alimony is paid when the child spends more time with one of you. This way, the financial responsibility for the child is balanced out. How much alimony one parent pays depends on their finances and the child’s needs. The alimony has to cover the costs of the child’s clothes, food, school fees, any leisure activities and such. At the Swedish Social Insurance Agency’s website, you can calculate how much the alimony will end up being.

Maintenance support when alimony cannot be paid

If the child mostly lives with one parent and the other parent is unable to pay alimony, the Swedish Social Insurance Agency steps in and pays maintenance support to the parent who has the children most of the time. The maintenance support has to then be paid back to the Social Insurance Agency from the parent who owes alimony.

The maintenance support is always the same, regardless of your finances. The Swedish Social Insurance Agency pays out:

  • SEK 1,673/month up to and including the month the child turns 7.
  • SEK 1,823/month from the month after the child turns 7.
  • SEK 2,223/month from the month after the child turns 15.

If you’re the one who has to pay back maintenance support, the amount you have to pay depends entirely on your finances. The Social Insurance Agency calculates how your finances look and then decides what you will pay per month. If your finances are strained, you can pay back a smaller amount a month without it affecting the maintenance support that’s being paid out. If, on the other hand, you have an economy that the Social Insurance Agency considers good enough, you pay the same amount back as they pay out.

When your child is old enough to work, it’s important to keep track of how much the child earns since it affects the maintenance support. Your child can have an annual income upto SEK 60,000 without it affecting the maintenance support. If your child earns more than that, the maintenance support will also be lower. And the amount you have to pay back also decreases.

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Do you want to draw up an enduring power of attorney?

Have you and your partner established powers of attorney?

We usually recommend that everyone draw up an enduring power of attorney for the future, whether you are married or common-law partners. It’s a legal document where you state in writing how you want others to manage things for you if you become unable to do it yourself. This could be in case you become seriously ill or are in an accident. With an enduring power of attorney, you can ensure that your bills are paid on time, businesses and property are managed appropriately and that you get the healthcare you want. An enduring power of attorney can give you a sense of control and minimize uncertainty about the future, and you can be sure that your wishes will be respected.

If you don’t have an enduring power of attorney, it can lead to a lengthy and costly legal process. This is because a court will have to step in and appoint a guardian for you. And in that case, you can’t be certain that the guardian will handle your affairs the way you want. So it’s good to have an enduring power of attorney that gives, for example, your partner the right to make important decisions for you.

How do you draw up an enduring power of attorney?

When you draw up an enduring power of attorney, you first have to appoint someone to give power of attorney to. Usually, many people give power of attorney to their partner. But you can also give power of attorney to a close relative or a friend. The important thing is that the person you choose is someone you trust, who understands your wishes and needs and who you know will act in your best interest.

After that you need to define what authority the power of attorney will give and in which contexts. It’s important to be clear so that no one can misunderstand your wishes. Things that are important to address are, for example, issues you want the power of attorney to tend to. What authority the person gets? If you’re giving power of attorney to more than one person. Sometimes you might want to give power of attorney to different people. Then it’s important that you state the conditions for that clearly in the document stating enduring power of attorney.

In order for the enduring power of attorney to be valid, it must be in writing. You sign it together with two witnesses. The witnesses can not be the person you give power of attorney to. When the enduring power of attorney should come into effect is usually decided by the person who receives the power of attorney. That is, assuming that you’re unable to take care of your financial and personal affairs at the moment. In some cases, the court examines the question of when the enduring power of attorney comes into effect. This applies whenever it says so in the enduring power of attorney or if the person who has recieved power of attorney requests it.

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Do you need to do a property division?

Do you know how a property division is done?

If you decide to separate or divorce, you have to go through a property division. In the property division, you and your lawyer will go through your joint assets and debts and divide them between you. This is often mentioned as your joint estate, which is what you own and owe together. For example, it can be everything from real estate, cars, accounts, companies and other things that you have acquired during your marriage or as common-law partners. A division of property ensures that your assets and debts are divided fairly.

How does a property division work?

1. Make an inventory of what you have

The first thing you need to do in a property division is to list all of your assets and liabilities. This includes properties, bank accounts, shares, vehicles, companies and any debts.

2. Do you have any individual property?

When dividing property, it’s important to clarify what is individual property and what is matrimonial property. Individual property are the assets that you each own before getting married or moving in together. While matrimonial property are the assets you acquire together during your marriage. Normally, individual property is not included in the division of property.

3. Value your shared property

When you have taken inventory of what you jointly own and owe, you need to value your shared property. You can do this by hiring a valuer or by agreeing on a valuation between the two of you.

4. Decide on how to divide your property

When you have valued your joint estate, you have to decide how to divide your assets and liabilities between the two of you. In most property divisions, everything is divided equally, but sometimes there are circumstances that can affect the divide so that it’s not exactly in half. How you choose to divide is up to you and the easiest way is for you to agree on this on your own. If you can’t agree, the court can determine how to divide your property.

5. Put it in writing

Finally, you need a property division agreement. The agreement is a written document where you go through the inventory, the valuation, how you want to divide everything and exceptions if any. By drawing up an agreement, you make sure to avoid any disputes in the future.

Talk to a lawyer

Do you need help with a property division? The easiest is to get in contact with a lawyer who can help you with the legal issues concerning a property division. At Kliently, you can choose to contact our lawyers to get answers to your questions or to get help with the property division.

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Are you familiar with these legal concepts?

Sometimes it’s difficult to navigate among legal terms.

Apostille is a stamp given by a notary public on Swedish documents. The stamp is a way of certifying that Swedish documents are genuine when they are used in contexts outside of Sweden.

Property division is a process where a couple’s joint assets and debts are valued and divided between the parties in the event of a divorce or seperation.

Individual property is what you own which can’t be divided between you and your partner in the event of a divorce or seperation. This can be property that you and your partner have decided to be individual through a prenuptial agreement cohabitation agreement, or property you have inherited and has been decided to be your indivudal property through a will.

Power of attorney is when you authorize a person to decide on personal and financial matters on your behalf.

A disclaimer in an agreement is a clause that lets one party to waive any liability.

Matrimonial property is assets you and your partner have acquired together during your marriage.

A retrieval request can be made to bring home your child if they’ve been placed under Swedish state custody.

Revocation of an agreement is when an agreement is anulled.

Movable property is usually loose things such as cars, jewellery, money and things that are not fixed such as real estate and land. Condominiums, securities and shares are also counted as movable property.

A testator is the person who writes a will in which he or she gives their last wish.

Alimony is what one parent pays the other to cover the child’s living expenses in cases where the child spends more time with one of you.

Maintenance support is paid out by the Swedish Social Insurance Agency when the parent who have to pay alimony doesn’t have the financial means to do so. The maintenance support have to be paid back to the Social Insurance Agency by the parent who should have paid alimony.

Right of residence means that citizens within the EU, EEA and Switzerland have the right to move freely and work in other member states.

A residence permit is needed if you’re a non-citizen and want to live in Sweden. The residence permit can be permanent or time-limited and is valid as long as you stay and meet the requirements for living in Sweden.

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Are you about to draft a contract? Here are 7 paragraphs you should include

Make sure your agreements are airtight.

Drafting contracts is an important part of everyday life as a business owner and entrepreneur. Regardless of the type of contract, it’s important you secure your business, avoiding potential disputes. Although contracts tend to look different depending on the purpose, there are some paragraphs that are always good to include. We list the 7 most important ones below.

1. Clearly identify the parties

The most important thing in any contract is to correctly identify the parties involved. So make sure you state all names, addresses, telephone numbers and other relevant contact details. It should be clear without risk of being misinterpreted in any way.

2. Describe the purpose of the contract

Clarify the purpose of the agreement in a way that is clear to all parties. List and accurately describe all the services and/or products you will deliver. Also, describe the expectations the parties have of each other and what the conditions are? Be overly clear rather than allowing for different interpretations of the deliveries. This makes the contract the same for everyone and makes the collaboration easier to implement.

3. Terms of payment

Here, it’s important to both state what things cost and what will happen if the payment isn’t fulfilled on time. Specify how much is to be paid, when the payment is to be made and in what way. Also, specify how the customer will be charged in the event of a delay in payment. State the payment charges for delay and what the interest rate is on late payments.

4. Time frames and deadlines

Having clear time frames and deadlines is essential to ensure that all parties are in agreement. This includes dates for both partial and final delivery. Here, you can also specify the timeframes for any feedback and corrections. And if the customer should have a chance have changes made before delivery, you hve to state how many revisions the customer gets within the terms of the contract. By limiting the time for revisions, you can ensure that the collaboration stays effective.

5. Responsibilities and authorities

It’s important to clarify what you need to be able to deliver according to the contract. In many cases, the customer needs to supply certain information in order for the work to be carried out. And in some cases you’ll need authorization from the customer to be able to deliver. By clarifying what the responsibilities and authorities are for each party, you ensure that you’re not held liable if you don’t get what you need to deliver successfully.

6. Confidentiality and intellectual property rights

If the collaboration and the contract mean that you’ll share confidential information, it’s important to include a confidentiality clause. And the contract should also state who owns the intellectual property rights if any. Usually, the customer owns the intellectual property rights for what is created. Sometimes however, the customer may need to purchase the rights meaning you need to state how this is done, what exactly the customer is buying and how much it costs.

7. You should never draft a contract without a force majeure clause

The force majeure clause usually appears in all contracts that are drawn up. It exempts you from liability if anything happens that is beyond your and the customer’s control. This applies, for example, to natural disasters, war and similar events that make it impossible to perform according to the contract.

Depending on the type of contract you’re writing, there may be other important paragraphs to include. So make sure to review the contract carefully so that you address and clarify all relevant issues before signing. It can be helpful to hire a lawyer to help you draft the contract. That ensures that you don’t end up in an unnecessary dispute that costs both money and a lot of time.

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Do you need to write a deed of gift?

If you’re gifting a condominium you’ll need a deed of gift.

Did you know that you need a deed of gift if you’re going to give away a condominium to your children or grandchildren?

It may not be every day that you give away a condominium, property or shares, but when it does happen, it is important that it is done in the right way. Otherwise, the risk is that the gift will be invalid according to law. As long as your gift is not movable property such as money or loose things, you must have a deed of gift. Writing a deed of gift is not the same as writing a will where you specify who will receive what after your death. In the deed, you instead give away a gift where you were previously the owner. You can give the gift to a family member, a friend, an organization or someone else you think deserves to receive said gift.

What do you need to include in a deed of gift?

When you write a deed of gift, you need to specify which property or assets you want to give away and who will receive them. You also need to specify the value of the gift and when it should be given. If you’re giving away a condominium, a property or a plot of land, there are also certain legal requirements in addition to the deed itself that must be met.

You can also choose to give the gift with or without reservation. If you give a gift with reservation, it simply means that you set conditions for the gifting. For example, it may be that the gift should not be seen as an advance on an inheritance. In those cases it is especially important to review the deed to make sure it is correct . Otherwise, it could affect your will in a way you don’t want to.

In the deed of gift, you can also state whether the gift is meant as individual property of the recipient. That ensures that the gift stays with the recipient in the event of a divorce. Or you can specify that you will be able to use the gift for a certain period of time. If it is, for example, a condominium that you want to give away but want to be able to use, you need to state this in the deed.

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Everything about planning a civil wedding ceremony

Are you prepared for the big day?

Having a civil wedding ceremony is a popular alternative to religious ceremonies. A civil ceremony is performed by a wedding officiant appointed by the county administrative board. The officiant is not religiously connected and the ceremony is usually held at the town hall or another public place. Only those appointed by the county administrative board are allowed to perform a civil wedding ceremony.

If you have decided to have a civil ceremony, there are some practical things you need to arrange in beforehand. These are the most important details you need to consider before your big day.

Reserve a spot for your civil wedding ceremony well in advance

Getting married in the City Hall is very popular. Therefore, it can be difficult to find a time slot on the day you want to have your wedding. In most cases, it is possible to make a reservation for your ceremony directly on the website of each city hall. So make sure to make a reservation immediately as soon as you have decided on when you want to get married. That way, you can make sure that you can get married when you want. If you want to get married outdoors instead, you need to check with the wedding officiant that they’re available that day and able to get to where your ceremony will be.

Apply for obstacle assessment

Before you get married, you need to apply for an obstacle examination at the Swedish Tax Agency. This prooves that you meet the requirements to be able to marry according to Swedish law. In the assesment you’ll have to state that you’re of legal age, that you’re not closely related to your partner and that you’re not currently married to someone else. After you have applied for the obstacle assessment, you’ll receive an assessment certificate and a marriage certificate. The certificates should be handed to your wedding officiant.

Who will you have as witnesses during your civil wedding ceremony

On the day of the wedding, you’ll need to have two witnesses present. Your witnesses can be family, relatives or friends and must be of legal age to act as a witnesses during the ceremony. If you don’t have witnesses, if you would marry without any close ones present, the marriage office in your municipality can in some cases arrange for witnesses. Whatever you choose to do, you have to have two witnesses present so it’s important you establish who will be witnessing before the ceremony.

Decide on a surname in advance

You don’t have to change your surname after having gotten married in a civil wedding ceremony. However if you want to, it can be convenient to apply for a name change before the wedding. You can change to your partner’s surname, or you can choose a completely new name formed from your previous surnames. If you decide to change your surname, you have to apply for a name change with the Swedish Tax Agency. Once they approve your name change, they will send you confirmation of the change. They will also notify of the change with other authorities and with many companies. If you don’t want to change your name, nothing will happen once you get married. You’ll just keep the names you have even after the wedding ceremony.

Consider prenuptial agreements

After your civil wedding ceremony and entering marriage, everything you own will belong to both of you. This applies to both the assets you had before getting married and the assets you acquire together during marriage. Many times it doesn’t matter and many married couples are fully in agreement that they own half each. But there are times when it’s to an advantage that certain assets and possessions are counted as individual property. This means that those particular assets and possessions aren’t regarded in what you share together. This could be, for example, if one of you inherits money, an apartment, property and such. Or if one of you owns a business.

At Kliently, you can choose to write a prenuptial agreement yourself for a small cost. You’ll get guidance in our agreement service, which makes it very easy to draw up a prenuptial agreement on your own. The only thing you need to remember is to register it with the Swedish Tax Agency for it to be valid.

If, on the other hand, you need the help of a lawyer to tailor the prenuptial agreement further, you can choose to fill in the information in our agreement service and then go through and review the document with one of our lawyers to make corrections based on your wishes. You can also simply book a consultation with our lawyers to discuss whether a prenuptial agreement makes sense in your case or whether you would benefit from another solution.

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7 important things to consider if you’re going to freelance in Sweden

Are you thinking about freelancing?

Starting to freelance is an exciting challenge, but there are a some legal aspects you need to be aware of before you get started. We have put together a checklist, perfect if you’re thinking of starting to work as a freelancer.

1. Decide on a business form before you start freelancing

Before you start freelancing, you need to decide on which business form you want for your business. You can of course use a third party company to invoice your clients, but in the long run you’ll benefit more from invoicing directly from your own company.

There are various company forms to choose from, such as sole proprietorships, trading partnerships and limited or incorporated companies. Which form suits you best depends entirely on the business you want to run. Make sure to take the time to research and choose the form best suited for your needs.

2. Register your company

Once you have chosen a suitable company form, you have to register your company. The registration process might vary depending on the form you choose. If you start a sole proprietorship or trading partnership, you’re required to register your company with the Swedish Tax Agency (Skatteverket). If you start a limited or incorporated company, you’ll also have to register your company with the Swedish Companies Registration Office(Bolagsverket).

3. Create invoice and payment templates

It is important that you have a clear plan of how to handle deposits and withdrawals, and also any late payments to your company. Start by creating a standard invoice that you can use to invoice your clients. Your invoice should include:

  • the date you issue the invoice.
  • due date.
  • unique invoice numbers for each invoice you send.
  • both your and your clients’s addresses.
  • your organization number.
  • what the late payment interest will be if you have to send your client a payment notice.
  • a description of what you are invoicing for and how much it costs.
  • VAT for each service or item you invoice for.
  • total VAT amount.

4. Get the right insurances before you start freelancing

You also need to make sure you have the right insurances to protect yourself and your business. A common insurance policy for freelancers is liability insurance, which protects you if a client sues you for injury or loss caused by your work. You may also need other insurances depending on the type of work you do.

5. Manage your taxes and VAT

As a freelancer, you have to manage your own taxes and VAT. So it’s important you find out which taxes and fees apply to your business and that you make sure you’re registered for all necessary taxes. If your business requires that you pay or recieve VAT, you have to register your company for VAT according to Swedish law.

6. Manage your agreements and contracts

As a freelancer, it’s important that you have all your agreements and contracts in place to protect both yourself and your clients. Make sure to read and fully understand the contracts you sign with your clients. And make sure you have a standard agreement that you can use to formalize your services and terms. There are many templates for standard agreements that you can download for free, but to make sure that your agreements really do protect you and your company, reviewing your agreements with a lawyer is always a good thing.

7. Protect your intellectual property rights

As a freelancer, your work is your brand and your ideas are your assets. Because of that, make sure to protect your intellectual property rights by registering trademarks and patents where possible before you start to freelance. This can help you avoid someone else using your ideas without your permission and making sure you get paid for your work.

In conclusion, in a lot of ways being a freelancer will give you freedom. However, there are several legal aspects that are important to consider. By making sure you’re well prepared, you can protect yourself and your business while also focusing on developing your skills and expanding your business. And remember, there are great resources available to help you navigate the legal side of being a freelancer, so don’t attempt to solve any issues yourself if you don’t feel comfortable with it.

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Have you signed a cohabitation agreement?

A cohabitation agreement is more important than you think

When you and your partner decide to move in together, a cohabitation agreement may not be the first thing you think of. There are a lot of exciting stuff to plan and fix. And in the midst of it all, a cohabitation agreement might not seem as fun to deal with. Even if that’s true it is a really important agreement for many reasons. And it’s definitely something you should consider setting up.

According to Statistics Sweden, 1.6 million Swedes live as common-law partners. And yet, signing cohabitation agreements is not that common. And this despite the fact that common-law partners don’t have the same legal advantages as married couples. By setting up a cohabitation agreement you make sure to protect and secure your future and your childrens financial security.

How are you protected by a cohabitation agreement?

In 2022, the Supreme Court in Sweden decided that a woman should pay her ex-partner almost SEK 800,000 and just over SEK 100,000 in court costs for an apartment the woman had paid for. The apartment, which was a rental in the beginning, turned in to a condominium one year after the woman and the man had started to live together. The woman, who’s name was already on the lease, bought the condominium and thus owned it herself. When the couple chose to separate in 2017, the man claimed the apartement saying that the apartment was their common property since they had lived there for so long.

You can avoid situations like this more easily with a cohabitation agreement. You can set the agreement up yourself or write it with a lawyer. In the agreement, you should state how you want to keep your property divided. This applies, for example, to properties such as condominiums, houses, cottages and things that you’ve inherited and want to keep as individual property. And also if you want to inherit each other. This is specifically important if you have children. The cohabitation agreement doesn’t have to be registered. Also you can choose whether you write it before or after you move in together.

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